Empowering women in Armenia through capacity building, AGBU Business Mentors connects established professionals from the Diaspora with beneficiaries of our programs in Armenia with the aim to impart expertise and create a broader support network for enterprising individuals in the homeland.
Mentors can engage in various ways based on availability and expertise.
Recognizing the varied needs of mentees, the AGBU Business Mentors program has flexible structures allowing for one-on-one mentorships, specialized small group sessions, as well as masterclasses and networking events. Mentor participation can be both virtual or in-person in Armenia.
The AGBU Business Mentors Program is proactively and constantly engaging with various AGBU program teams (including initiatives such as Women Entrepreneurs (WE) and Women Coders) to identify and prioritize capacity-building needs among female beneficiaries, by focusing on refining both essential soft skills and hard skills. The sessions pinpoint key areas like social media marketing, market research, intellectual property law, leadership, and professional communications. These insights shape mentorship sessions throughout the year, both online and offline, ensuring a tailored approach that directly addresses the evolving needs of female beneficiaries in Armenia.
Mentors with broader backgrounds are encouraged to participate as well. Workshops and sessions led by Diaspora experts include an array of topics like communications, negotiations, leadership, conflict resolution, positive employer-employee structures, business strategies and more.
“I joined AGBU WE in 2020 to grow my jewelry business. I have participated in a number of mentorship sessions, all of which have equipped me with the skills necessary to run my business more effectively and efficiently. Moreover, we have had an opportunity to develop my soft skills like conflict management and communications. This has helped me develop as a leader and team manager."
“I enjoyed the series of mentorship sessions aimed at marketing and social marketing which changed how I approach that outreach. I already know that the tools, guidance and advice from the mentors will help me further develop my business’ marketing strategy as well as effectively promote its brand.”
“Producing handmade dolls and dresses with unique design and texture I was happy to meet distinguished mentors from the fashion industry. The skills I acquired from the networking workshop offered a broader view on the best practices and pushed me to refresh my own ideas and approaches.