Leveraging opportunities for broader recognition of Armenian culture and history remains a top priority for AGBU. Our reputation for delivering high quality cultural content, deep subject matter expertise and an extensive base of Armenian constituents makes us a reliable and consistent choice for collaborations, partnerships, and advisory roles for high-profile cultural and humanistic organizations.
Our focused efforts help position the Armenian story—both historic and contemporary—as intrinsic to world civilization and influential on emerging cultural trends. This is expressed through museum and gallery exhibitions, art and film festivals, music and dance performances, in addition to other platforms that showcase Armenian mastery across an array of genres. This way, each layer of the rich and complex Armenian creative identity is appropriately integrated into the social fabric of the times.
We actively seek to showcase Armenian artistry at renown international festivals that attract diverse participants. Oftentimes institutions will turn to AGBU for its expertise, funding, and promotional reach; in other cases, AGBU will curate content, scout and connect talents. We also work with organizations in Armenia to bring global talents into the country to increase awareness, tourism and cultural exchange. The result for all collaborations is increased exposure and enhanced appreciation of Armenian culture through these public forums and gatherings.