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January 11, 2013
YP Toronto Kicks off New Educational Series with Canada’s Top Social Media Expert
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Members of the Young Professionals of Toronto Steering Committee gather with social media expert Randall Craig (fourth from left), who kicked off the group’s new educational program series.
In today’s rapidly changing digital world, keeping up with the latest social media trends can be a challenge. Luckily, the AGBU Young Professionals of Toronto (YPTO) has one of Canada’s foremost online experts, Randall Craig, to guide them. On Sunday, December 9, 2012, Mr. Craig led the discussion “Social Media with No Time Wasted” at the AGBU Alex Manoogian Cultural Center in Toronto, kicking off YPTO’s exciting new season of educational programs.
Developing best practices for social media success was the main focus of Mr. Craig’s seminar, which he delivered to close to 50 attendees, among them both young professionals and entrepreneurs. Whether the participants are just starting out in their careers or have already established businesses, each discovered new strategies for networking, job hunting and elevating their organization – all without leaving their computer. Mr. Craig offered practical insights while fielding personal questions from the crowd, helping everyone determine their own best approach to utilizing online platforms.
In addition to exploring the “do’s” of harnessing social media, Mr. Craig reviewed the “don’ts” as well, coaching each of the seminar’s attendees on ways to avoid missteps and stay ahead of the digital curve. As YPTO Chair Mihran Egavian commented, “In the age of technology and communication, it is an absolute imperative to understand and engage in the meaningful application of online tools. Mr. Craig’s presentation offered a striking revelation of surprising, yet widespread, gaffes and little-known practices that can benefit us all.”
Mr. Craig has been advising on web strategy since 1994, when he helped put traditional media outlets such as the Toronto Star and the Globe and Mail online for the first time. Throughout the evening, his expertise was warmly welcomed by all. YPTO Vice-Chair Aren Sarikyan observed, “Randall has an undisputed background in business, finance and entrepreneurship, and it is only through hearing about experience like his that we will begin to envision new ways to interact, collaborate and conduct business online,” he remarked.
Mr. Randall has founded several successful start-up companies, held a long-time position at a “big-four” consulting firm and was an executive at a US public company. He lectures at the York University Schulich School of Business in Ontario, blogs for the Huffington Post, and hosts Professionally Speaking TV, which features weekly interviews with Canada’s thought-leaders. A best-selling author, Randall is also the president of 108 Ideaspace Inc., a generous sponsor of the YPTO event.
For more information about the AGBU Young Professionals, visit www.agbu.org/yp. To learn more about YPTO and their upcoming educational programs, visit https://www.facebook.com/yptoronto or write yptoronto@gmail.com.
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