Armenian organizations in North America band together to ensure the success of the film through grassroots efforts
For the first time, a big budget, wide-release feature film—complete with a-list, Hollywood celebrities and a renowned, Academy Award-winning director—will depict the Armenian Genocide. This monumental film, The Promise, will be released in mainstream theaters across the United States and Canada on April 21, marking a major triumph for the Armenian community. Due to the exceptional caliber of the film, it will not be screened privately at community events. Instead, groups are strongly encouraged to go en masse to their local theaters to support the film and help it reach the highest possible box-office sales. For exact dates of the film’s international release, please see the end of this release and continue to check social media.
All Armenians and non-Armenians are urged to support the grassroots efforts leading up to the premiere of the film to ensure its success and encourage the film industry to produce more films about Armenian history. (1) Bring friends and family to the film during its opening weekend. (2) Spread the word about The Promise on social media with the hashtags #KeepThePromise and #ThePromiseTheFilm and invite friends and family to join the campaign. (3) Go to daytime and night screenings of The Promise during its opening week. (4) Review the film online at www.rottentomatoes.com and www.imdb.com as honestly as you see fit.
Produced by the legendary Kirk Kerkorian’s Survival Pictures and directed by Academy Award winner Terry George (Hotel Rwanda), The Promise features an outstanding international cast, including Oscar Isaac, Charlotte Le Bon, Christian Bale, Shohreh Aghdashloo, Angela Sarafyan, and many more. All proceeds from the film will be donated to non-profit organizations, the first time for a film of this scale.
In the film, it is 1914. As the Great War looms, the vast Ottoman Empire is crumbling. Constantinople (Istanbul)—its once vibrant, multicultural capital—is about to be consumed by chaos. Michael Boghosian (Oscar Isaac) arrives in the cosmopolitan hub as a medical student determined to bring modern medicine to Siroun, his ancestral village in southern Turkey where Turkish Muslims and Armenian Christians have lived side by side for centuries. Photo-journalist Chris Meyers (Christian Bale) has come only partly to cover geo-political news. He is mesmerized by his love for Ana (Charlotte Le Bon), an Armenian artist he has accompanied from Paris after the sudden death of her father. When Michael meets Ana, their shared Armenian heritage sparks an attraction that explodes into a romantic rivalry between the two men, even as Michael hangs on to a promise from his past. After the Turks join the war on the German side, the Empire turns violently against its own ethnic minorities. Despite their conflicts, everyone must find a way to survive—even as monumental events envelope their lives.
In addition to the all-star cast, acclaimed musician and activist Serj Tankian served as the film’s executive music consultant and contributed a modern rendition of the Armenian folk song, “Sari Siroun Yar,” to the soundtrack. “It’s been an honor to be an impartial ear and eye to the film,” said Tankian. “The best way to counter high budget disinformation campaigns by the Turkish government is to move people with the truth via the arts. I’ve been doing it for years with music and wanted to help do it through film somehow.” The original title song for the film was written and performed by Chris Cornell of the band Soundgarden and the original score was composed by Academy Award winner Gabriel Yared (The English Patient).
In addition to the release in the United States and Canada on April 21, The Promise will also be released in the Middle East (Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, UAE, Yemen) on April 20; in Armenia and Russia on April 27; in the United Kingdom on April 28; in Poland on May 5; in Australia on May 25; in Thailand on June 1; in Spain on June 2; in Belgium on June 14; in the Netherlands on June 15; in Singapore on June 22; in South Africa on June 23 and in Italy on August 24. Please continue to check social media for updates on the film’s release in more countries.
The grassroots campaign to ensure the box-office success of The Promise has been a worldwide effort supported by a joint coalition of Armenian organizations in North America, including: All-Armenian Student Association (All-ASA), Armenia Fund, Armenia Tree Project, Armenian Assembly of America, Armenian Dramatic Arts Alliance, Armenian Catholic Eparchy in the United States & Canada, Armenian Film Foundation, Armenian Gay and Lesbian Association of New York (AGLA NY), Armenian General Benevolent Union (AGBU), Armenian International Women’s Association (AIWA), Armenian Missionary Association of America, Armenian Missionary Association of Canada, Armenian National Committee of America (ANCA), Armenian National Committee of Canada (ANCC), Armenian National Institute (ANI), Armenian Network of America, Armenian Prelacy of Canada, the Armenian Relief Society (ARS) of the United States, Armenian Students’ Association of America, Arpa Foundation for Film, Music and Art (AFFMA), Children of Armenia Fund (COAF), Constantinople Armenian Relief Society (CARS), Diocese of the Armenian Church of America (Eastern), Diocese of the Armenian Church of Canada, Eastern Prelacy of the Armenian Apostolic Church of America, Embassy of the Republic of Armenia to Canada, Embassy of the Republic of Armenia to the United States, Gay and Lesbian Armenian Society (GALAS), Hamazkayin Educational & Cultural Society of the United States, Hayastan Foundation Canada, Knights and Daughters of Vartan, National Association for Armenian Studies and Research (NAASR), Office of the Nagorno-Karabakh Republic in the United States, ONEArmenia, Organization of Istanbul Armenians (OIA), Tekeyan Cultural Association of the United States and Canada, Society for Orphaned Armenian Relief (SOAR), Western Diocese of the Armenian Church of North America, Western Prelacy of the Armenian Apostolic Church, and Zoryan Institute.
To join the joint effort in North America, please contact firstname.lastname@example.org.
The Armenian General Benevolent Union (AGBU) is the world’s largest non-profit
organization devoted to upholding the Armenian heritage through educational,
cultural and humanitarian programs. Each year, AGBU is committed to making
a difference in the lives of 500,000 people across Armenia, Artsakh and the
Armenian diaspora. Since 1906, AGBU has remained true to one overarching
goal: to create a foundation for the prosperity of all Armenians.
To learn more visit www.agbu.org.