Faster, Smarter, Cleaner

Alex Baghdjian is turning Yerevan greener with YerevanRide

When Alex Baghdjian traveled to Armenia in 2018; he noticed a major problem. “Everybody I met up with was late because of probka, which in Russian means traffic.” Determined to reduce road congestion and boost Armenia’s punctuality, Baghdjian decided to bring a new form of transportation to Yerevan: bikes.

As the co-founder of YerevanRide, a bike-share start-up venture, Baghdjian envisioned a greener, healthier, more affordable commute for Armenia. “We wanted to make a mark on the city by bringing this new innovative technology to Yerevan and really make a difference.”

For the next nine months, Baghdjian and his co-founder Albert Manukyan shared a studio apartment in New York City, alternating work for their start-up on top of their full-time jobs. One year and five trips to Armenia later, Baghdjian moved to Armenia permanently and launched YerevanRide in 2019. 

After pitching the idea to the Neruzh start-up program and getting sponsorship from Ameriabank, Baghdjian and his team developed a mobile app under the holding company Velvioo. Their plan was to create a system where users could purchase a 30 minute, daily, monthly, or annual plan to scan and use a bicycle or electric bicycle. Within the first three months, YerevanRide had more than 16,000 registered users, 40,000 rides, and more than 4,000 active users. 

To call Alex Baghdjian a global citizen is an understatement. Hailing from a Lebanese-Armenian family, Baghdjian was born in LA and spent his formative years all over the world, from Japan to Oman, London to Dubai, and Qatar to Washington D.C. As an undergraduate, Baghdjian studied finance and marketing, which led him to the AGBU Global Leadership Program in 2011. “I was placed in an awesome internship and learned more at First New York than I did my junior year of college. It definitely helped jumpstart my career.” 

“Everyone says, ‘If you can make it in New York, you can make it anywhere.’ But I think if you can make it in Yerevan you can make it anywhere.” And what’s in store for YerevanRide? “We’re launching in other cities with the same concept. For Yerevan, we’re analyzing the data to actually try to get municipalities to build bike lanes for a more sustainable city.”

As Baghdjian paves his own path to success, the city scape is turning greener—one YerevanRide at a time.

Cover photo by: Lilit Batikyan

Originally published in the May 2020 ​issue of AGBU Insider. end character

About the AGBU Insider

AGBU Insider profiles extraordinary AGBU program alumni across a diverse set of industries and passions. With exclusive interviews and photography, each issue reveals the Armenian impact on society, community, and industry.